It’s Not Just Pink
Posted By admin on October 21, 2009
Men are from Mars and women are from Venus, one common theory that characterizes the division between the two sexes… now to what extent should this battle impose itself on the diving world? Today’s women want to be more active; more are pushing their own limits physically and really enjoying it!
Scuba diving is now a level playing field, the female populations of certified divers, Instructors and dive masters have been increasing for the past few years and so has the demand for scuba gear that fit our needs. Our bodies shape and complexion demands different lines, adjustment and distribution on the scuba gear… it takes more than adding a pink line or “girlie” design on an already existent piece of equipment to target women.
Some manufactures (like Aqualung) are opening their mind and ears to welcome ideas in order to provide better customer service; try outs, critics, suggestions are being appreciated to improve the quality and the comfort of the ladies scuba gear. But on the other hand there are companies affected by the poor economy and declining sales and as a result the products with low demand are taken away from their production lines and yes, generally speaking that will be ours.
Women divers need to speak up! Manufacturers want to hear what you have to say!
Here are a few things you can do to help, guide, and orientate the manufactures:
- When purchasing new gear, ask a lot of questions and discuss concerns about the use, the fit, and pros and cons. Talk to that manufacturers sales rep about whether the product was designed for a unisex market or if they designed it specifically for women or men.
- When servicing your gear speak directly to the technician. They are normally the ones who assist with the manufactures seminars and voice your concerns to the managers.
- If there was a product (for women) that you liked and has been discontinued, ask for the reason, the sales rep at the shop usually has contact with the sales rep at the manufacturer. If more women speak up when good product is removed from production, the manufacturer may see that it was a mistake!
- Attend gear demo days such as DUI’s DOG (Drysuit Owners Group) Days. You can try out all their products and get amazing feedback directly from them.
There is no turning back girls we are only going to get bigger and stronger! Manufacturers are watching and listening! Its time to be vocal about what you use when you dive…what you like and dislike and why! Feel free to leave us comments here or on our Facebook Fan Page or our Facebook Profile! We will happily pass your comments on to manufacturers.
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